The Pathfinder
Saturday August 16, 2025
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President Bola Ahmed Tinubu has appointed a new management for the Nigerian Television Authority (NTA) with veteran media executive, Rotimi Richard Pedro as the new Director-General, a statement confirmed.
The statement also confirmed other appointments including Katsina State’s Karimah Bello as Executive Director of Marketing, Stella Din from Plateau State as Executive Director of News, and Sophia Issa Mohammed from Adamawa State as Managing Director of NTA Enterprises Limited.
Pedro, a Lagos native, is an accomplished media entrepreneur and consultant with nearly three decades of leadership experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East. A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management & Finance from City University Business School, London.
In 1995, Pedro founded Optima Sports Management International (OSMI), one of Africa’s leading sports content providers, distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in over 40 countries.
His career includes leadership roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB), where he helped secure exclusive pan-African free-to-air media rights for all CAF competitions.
Industry analysts credit Pedro with building commercially viable broadcast platforms, boosting sponsorship revenues, and delivering world-class content to African audiences.
The appointment marks one of the most significant leadership changes at NTA in recent years, signalling the Federal Government’s determination to modernise the broadcaster and reposition it in a competitive media environment.
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