* Deji Adeyanju
The Pathfinder
Tuesday October 7, 2025
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Activist lawyer Deji Adeyanju has questioned the sincerity of the organisers of the Big Brother Naija reality show if they actually paid the winners their prize money
The human rights activist claimed that many past winners of the reality show ended up poorer after the show.
“Do they really give BBNaija winners the prize money? The reason I am asking is because many of them end up looking extremely broke thereafter,” he wrote via his X handle on Monday.
Adeyanju’s post came barely 24 hours after Imisi was crowned the winner of the 10th edition of the Big Brother Naija reality show and walked away with a grand prize of N150 million on Sunday.
His post elicited mixed reactions, with many BBNaija fans challenging him to mention names of former winners who became poorer after the show, but he did not respond.
Recall that Phyna, who won the seventh edition of Big Brother Naija in 2022, has repeatedly called out the organisers over unpaid prizes.
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